Facebook continues to draw an enormous audience, with more than three billion active users—significantly more than Instagram’s two billion or TikTok’s 1.6 billion users, according to Statista (1). This massive audience creates diverse opportunities for both content creators and business owners to generate revenue.
Whether you’re a content creator building an audience or a business owner looking to boost sales, read on to learn how to make money on Facebook in seven different ways.
Note: Before you get started, make sure you meet the platform’s community guidelines. Creators will also need to meet Facebook’s monetization eligibility standards, which include setting your profile to professional mode and creating authentic content. You can check your status under the monetization tab in your Meta Business Suite (for business pages) or under “monetization” in your professional dashboard (for creator profiles).
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- 7 ways to make money on Facebook
- Add paid subscriptions
- Partner with brands and creators
- Accept Facebook Stars
- Use content monetization tools
- Create a Facebook Shop
- Sell on Facebook Marketplace
- Run Facebook ads
- Add paid subscriptions
You can create recurring monthly revenue by offering exclusive content to your most engaged followers through paid subscriptions. This approach helps you build a dedicated community while generating predictable income from your most loyal followers.
For example, comedian Daphnique Springs offers her 5.4 million followers exclusive content and other benefits for $9.99 per month.
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