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Instagram may soon let you swap your face for another person in photos and videos made with AI

By Roshan Kumar

February 13, 2026 7:50 AM

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Instagram may soon bring a new feature that would allow users to create their “likeness” using AI. You can think of a likeness as an avatar. While avatars already exist on the platform, likeness might build on them to extend into more extensive photo and video editing. Additionally, it seems users may also be able to swap their likeness with others’, possibly close friends and acquaintances, with permission.

The feature was reported by tipster Alessandro Paluzzi, who goes by the handle @alex193a on X (formerly Twitter), along with screenshots showing how some part of it could work in future. However, it is important to understand that Instagram hasn’t confirmed this update yet, so you better take this information with a grain of salt.

Instagram create your likeness with face swap feature: Details leaked

According to Paluzzi, who is also a reverse engineer, Instagram is working on a feature to let users create AI-likeness and even swap their avatars with likeness of other people in photos and videos. If you want to swap your likeness, you will require permission, the tipster adds. When you request access, the person will be notified and when they approve, you can use their likeness in your photos and videos.

This consent-based approach may be inspired by OpenAI’s Sora which already has an approval-based system to use other people’s likeness. This is so the platform(s) can keep a check on potential misuse.

Roshan Kumar

Experienced Social Media Creator sharing tips & tricks for building a successful online presence. Follow my journey to grow your own brand and monetize your content.

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